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Gian Luigi Longinotti-Buitoni

Former President and CEO of Ferrari North America

Gian Luigi Longinotti-Buitoni is the founder and CEO of LIFE Corporation, a High-Tech company designing and producing wearable computers or apparel and accessories with communication, social-networking, entertaining and measuring capabilities. He is also the former founder and CEO of Goal.com a Media company, providing the best international football coverage on the web and mobile. Gian Luigi has led some of the world's most prestigious consumer products companies and has a remarkable ability to transform products like Ferrari into irresistible brands.

"He is a charismatic personality, and socially at home with any group of people"

Gian Luigi Longinotti-Buitoni

In detail

Gian Luigi is well known for his great success at Ferrari North America, where he was CEO from 1992 to 2000. During that time Ferrari sales in North America increased by 80%. He saw Ferrari as "the ultimate factory of dreams" and after a far-ranging analysis of high-end marketing and business trends, he developed the concept of "DreamMarketing." Prior to joining Ferrari, he was an executive in his family's European company, Industrie Buitoni Perugina (makers of Buitoni brand foods and Perugina luxury chocolates). He was also CEO of Polo Europe, a division of Polo Ralph Lauren Corporation from 2000 to 2003. He was appointed for his broad base of experience in luxury goods and branded products.

What he offers you

The art of successful "DreamMarketing" is the wave of the future to sustain and maintain customer loyalty. He possess a multicultural, multi-technology and multi-industry background providing a keen understanding of how to attract worldwide customers in today's technologically-driven and rapidly converging businesses. His comprehensive international perspective, allows him to show companies how to accelerate their growth.

How he presents

Gian Luigi is a charismatic speaker who delivers compelling presentations to audiences worldwide.


He presents in English, French, Italian and Spanish.

Want to know more?

Give us a call or send us an e-mail to find out exactly what he could bring to your event.

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  • DreamMarketing
  • Luxury Branding
  • International Business


  • 1999
    Selling Dreams: How to Make Any Product Irresistible

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