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Nick Fry

Commercial Advisor & Former CEO for Mercedes AMG Petronas Formula One Team

Nick Fry is a Commercial Advisor and former CEO of the Mercedes AMG Petronas F1 team, looking after their racing sponsorship and all commercial aspects of the business. He transitioned the team through ownership by British American Tobacco, Honda and a management buy-out and sold the team to Mercedes and the Abu Dhabi sovereign wealth fund in 2010. He recently secured the services of Lewis Hamilton (after 14 years with McLaren), replacing Michael Schumacher to partner Nico Rosberg in the team's pursuit of the 2013 World Championship to add to their 2009 World Constructors' and Drivers' titles.

"A talented leadership and motivational speaker"

Nick Fry

In detail

Nick began his career with Ford Motor Company. During his high performance career, he worked with Ford in the UK, Detroit and Germany, including a period as MD of Aston Martin, before joining Prodrive in 2001; leading their expansion into engineering services as well as winning World Rally and Sports car Championships. Working in F1 since 2002, he re-structured the team, grew sponsorship and led the team to its first F1 victory and subsequent World Championships. Nick was appointed a UK Business Ambassador in 2010 and promotes UK business expertise in High Performance Engineering.

What he offers you

An enthusiastic and experienced leader, combining sports and commercial management experience he is capable of delivering outstanding innovative results in a global, cross-cultural environment. Nick shares his insights and vision on how individuals and organisations can win and maintain high performance in highly competitive markets, drawing on the parallels from the fascinating world of F1, demonstrating the key success drivers for decision makers wanting ROI from strategic planning and execution of programmes.

How he presents

With a relaxed, anecdotal and humorous style, Nick gives businesses and organisations a rare insight into what it takes to build winning teams and compete for success at world level.


He presents in English.

Want to know more?

Give us a call or send us an e-mail to find out exactly what he could bring to your event.

How to book him?

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  • Strategic Leadership
  • Building High Performance Teams
  • Innovation and Technology
  • Environmental Technologies and Sustainability
  • Corporate Compliance
  • Diversity and Risk
  • Brand Marketing
  • Change Management
  • Business Transformation


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