Page 18 - CSA Celebrity Speakers | CSA Speaker Bulletin January 2016
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                               The Millennials

                                 and the Baby Boomers

Every generation has much to offer the world in terms of ideas, experiences and skillsets. The Millennials are technically
savvy for certain, however many baby boomers are still riding the wave of digital and spearheading new projects and markets.
Here are two such examples of individuals who are leading the tech charge and making their own impact on society.

                                    Jordan Casey, the teenage                                               Marc Randolph is a veteran Silicon
                                    entrepreneur and self-taught                                            Valley entrepreneur, advisor and
                                    programmer from Waterford in                                            investor. He served as the founding
                                    Ireland recently won the Accenture                                      CEO of Netflix, which totally
                                    innovation challenge, landing                                           disrupted the video rental and
                                    the youngster with €5,000 and a                                         buying market, and as the executive
                                    workshop with an entrepreneur.                                          producer of their website and as a
Jordan became publicly known in 2012 when he became                     member of their board of directors until his retirement in
one of Europe’s youngest iOS app developers by releasing                2004. Most recently Marc co-founded analytics software
a mobile game. Jordan also founded 2 companies, Casey                   company Looker Data Sciences and currently serves as an
Games, a mobile games company along with TeachWare,                     advisor to numerous other startups, serving variously as a
a Cloud Based Student Management tool.                                  mentor, CEO Coach and/or board member.

For the Accenture challenge, Jordan saw off tough                       In addition he has been a founder of more than half a dozen
competition from 100 other entrants by creating                         of other successful start-ups, a mentor to hundreds of
KidsCode. This basically creates an online world aiming                 early stage entrepreneurs and an investor in numerous
to get kids into computer programming, combining a fun,                 other successful (and some not so successful) tech
multiplayer experience with visual programming. n                       ventures. n

                Martin Lindstrom’s Latest Publication

                               “Small Data”

                                  After a long wait, Martin Lindstrom, change agent, brand futurist and best-selling author, is
                                  publishing his brand new book Small Data in February. Recipient of TIME magazine’s “World’s 100
                                  Most Influential People” award, Lindstrom believes that his latest book can supersede his book
                                  BRANDsense, which was acclaimed by the Wall Street Journal as “… one of the five best marketing
                                  books every published.”

Lindstrom has developed an unorthodox way of doing what every company says it wants to do:
understand its consumers’ deepest desire and turn them into breakthrough products, brand or retail
experiences. It would appear Small Data will enable them to do just that. A contemporary classic that
mixes armchair travel with behavioural science, it has a fast-moving, globetrotting narrative that will
fascinate not only marketers, but any reader interested in the infinite variations in human behaviour. n

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