Page 18 - CSA Celebrity Speakers | CSA Speaker Bulletin January 2016

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SCIENCE

The Millennials

and the Baby Boomers

Every generation has much to offer the world in terms of ideas, experiences and skillsets. The Millennials are technically
savvy for certain, however many baby boomers are still riding the wave of digital and spearheading new projects and markets.
Here are two such examples of individuals who are leading the tech charge and making their own impact on society.

Jordan Casey, the teenage Marc Randolph is a veteran Silicon
entrepreneur and self-taught Valley entrepreneur, advisor and
programmer from Waterford in investor. He served as the founding
Ireland recently won the Accenture CEO of Netflix, which totally
innovation challenge, landing disrupted the video rental and
the youngster with €5,000 and a buying market, and as the executive
workshop with an entrepreneur. producer of their website and as a
Jordan became publicly known in 2012 when he became member of their board of directors until his retirement in
one of Europe’s youngest iOS app developers by releasing 2004. Most recently Marc co-founded analytics software
a mobile game. Jordan also founded 2 companies, Casey company Looker Data Sciences and currently serves as an
Games, a mobile games company along with TeachWare, advisor to numerous other startups, serving variously as a
a Cloud Based Student Management tool. mentor, CEO Coach and/or board member.

For the Accenture challenge, Jordan saw off tough In addition he has been a founder of more than half a dozen
competition from 100 other entrants by creating of other successful start-ups, a mentor to hundreds of
KidsCode. This basically creates an online world aiming early stage entrepreneurs and an investor in numerous
to get kids into computer programming, combining a fun, other successful (and some not so successful) tech
multiplayer experience with visual programming. n ventures. n

Martin Lindstrom’s Latest Publication

“Small Data”

After a long wait, Martin Lindstrom, change agent, brand futurist and best-selling author, is
publishing his brand new book Small Data in February. Recipient of TIME magazine’s “World’s 100
Most Influential People” award, Lindstrom believes that his latest book can supersede his book
BRANDsense, which was acclaimed by the Wall Street Journal as “… one of the five best marketing
books every published.”

Lindstrom has developed an unorthodox way of doing what every company says it wants to do:
understand its consumers’ deepest desire and turn them into breakthrough products, brand or retail
experiences. It would appear Small Data will enable them to do just that. A contemporary classic that
mixes armchair travel with behavioural science, it has a fast-moving, globetrotting narrative that will
fascinate not only marketers, but any reader interested in the infinite variations in human behaviour. n

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